TD Bank

TD Bank wanted to tell New Yorkers about their progressive Green Initiative, an industry leading partnership with key conservation groups to help protect critical North American forests.

But TD wasn't simply reducing paper use to save trees, their efforts went a step further to consider the wildlife living among them.

This inspired our strategy to create a life-size, virtual forest designed, and built inside the bank window to showcase the lives TD is protecting everyday. TD's location on Union Square, was the perfect venue to turn a massive window into an interactive surface, which called several animals into view — from watching a baby deer eat at your feet, to a full-size bear and elk wander through the scene gave it scale, to showing how rabbits and owls thrive among the trees.

To advertise the experience, a pair of vintage NYC viewfinders were customized with audio and video, and strategically placed around the busiest parts of the city creating a surprise virtual walk-thru more habitats. Digital billboards were also placed at the busiest subway entrances near the bank to encourage people to experience the virtual forest first-hand.

Outcome

75,000+ people spent nearly 4 minutes with the forest in less than 30 days, equivalent to over 200 days of exposure, for the brand, and their pioneering efforts

Year

2013

Industry

Financial Services

Client

TD Bank

Type

Digital installation, Software, Hardware, Animation, Advertising

Custom viewfinders created an audio and visual forest walk-thru designed to immerse people around the city into TD's virtual forest. Each viewfinder led people to the bank on Union Square to explore the forest for themselves.
Digital installation, Software, Hardware, Animation, Advertising
Loads of customization went into creating the viewfinders, footage, and the video wall. And nearly a dozen patented transistors were manufactured making it possible to turn the entire bank window into an interactive surface. But the most rewarding experience was seeing, and hearing children enjoy meeting these animals for the first time.

Digital billboard content was synced with the time of day, the weather, and distance to the bank creating unique, compelling reasons to explore the forest.

This is some text inside of a div block.
This is some text inside of a div block.

All projects

Year

Industry

Client

Type

Build it with Panels.

A grid-based system.

Flexible panels are perfect for building functional layouts.