AstraZeneca

Patients can live healthier lives while managing a chronic condition called Wilson Disease, thanks to AstraZeneca's ongoing efforts.

Wilson disease is a rare and progressive genetic condition in which the body has weakened ability to remove excess copper. Copper is an important mineral required for many of the body's essential functions, but too much causes a range of serious health problems. Symptoms typically appear during the young adult years, so the approach to education, and awareness needed to be modern.

Creating an app brought all the best information, support, and tools together, empower patients and their families to take control of the future. And a globally directed, and sourced photo library showcased a diverse community united by an effort to successfully understand, and manage Wilson disease.

Year

2023

Industry

Pharmaceutical Biotechnology

Client

AstraZeneca

Type

App, Photo Library

Patients could easily update any details related to their symptoms, then share them with their healthcare team anytime, on a phone or watch. The apps introduced an entirely new level of freedom for patients to live life, while more easily managing their symptoms.
Photography was curated from a global team of photographers who captured the diversity of the audience across a range of moments, and circumstances. Brief animations were crafted using select photography for use on social media, events, and internal briefings.

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