A mobile and wearable-first experience was designed to support those living with Wilson disease — a rare genetic disorder that disrupts the body’s ability to eliminate copper.

Guided by powerful patient stories—produced as short films to capture the emotional and day-to-day realities of living with Wilson disease—we created a more modern, human approach to awareness and management.

AI was trained to act as a healthcare concierge, offering inclusive, personalized support. A globally directed photo library expanded our ability to connect across every medium, ensuring the experience felt relatable, diverse, and real at every touchpoint.