Nobel Prize-winning discoveries about an enzyme capable of killing malignant cancer cells started Geron's journey.

As Geron advances towards FDA approval, their website needs to be a flexible, editorial driven experience, capable of supporting ongoing industry content, as well as new levels of investor, and media attention.

A modular, grid-based architecture allows for nearly any combination of content, and graphics to be easily showcased, and updated from a single interface, and CMS, powered by Wordpress.

Geron's brand was also enhanced with a series of custom gradients, and infographics to emphasize their bold outlook, determination to improve lives around the world, and spotlight the milestones on their journey to commercialization.

Created in partnership with the outstanding account, and development teams at Syneos Health, and designers at Addison Witney.