If you're interested in collaborating, get in touch.
It’s funny how clear the work gets once you strip out everything that doesn’t matter. That’s really how Additional came to be.
After ~15 years leading creative at global digital agencies for Fortune 500 brands and pioneering startups, I realized most people aren’t short on ideas — they’re short on clarity. There’s too much noise, too many tools, too many versions of “the right way” to build something.
So I built a studio focused on the opposite: less noise, more signal.
More perspective. More honest conversations. More work that actually solves something.
There wasn’t a grand plan at the start. I just knew three things:
1. I wanted to work closely with people who care about the outcome.
2. I wanted to design things that make life easier for the people using them.
3. I wanted to create space for innovation, and champion the creativity necessary for it to happen.
Those things have held up.
Over the years, I’ve helped founders and small teams define their vision, designed digital products from scratch, joined larger organizations to push big initiatives forward, and used design + technology to connect the dots across entire ecosystems.
Some days it’s strategy. Some days it’s product design. Some days it’s figuring out how new technology should behave before anyone commits to building it. The mix keeps things honest — the work always stays grounded in what’s needed right now, with a clear eye on what’s next.
I’m proud of the projects, but what matters most is the clarity of the ideas — and how they cut through the noise, become the signal, and create something meaningful.
That’s the whole point of Additional. A small, focused studio for teams who want more —more clarity, more ideas, more thoughtful design, and more impact where it counts.
If you’re working on something new — or trying to make something existing finally work the way it should — I’d love to hear about it.
If the status quo isn’t challenged, how can there be change?
What if all businesses prioritized the planet over profit?
What’s preventing inclusion from operating as the norm?
Can ethics make culture more resilient, and future proof?
What if joy was a feature, and became a leading KPI?
Is beauty missing, or is it compromised by technology?
When has a purchase made you feel something genuine?
Why isn’t imagination at the center of every business model?
The studio launched in 2014 with Jeff McWeeney as a design collaborator supporting teams at Accenture Federal, Salesforce, U.S. Postal Service, Department of Defense, and AT&T Digital Life.
Relationships quickly grew to include collaborations with Sam Adam's, Gannett, Nuvei, Truist, J.P. Morgan, AstraZeneca, Novartis, and Takeda Pharmaceuticals supporting digital strategy, product design, and connected systems.
Jeff's work continues in collaboration with startups and early-stage companies to design, and deliver human-centered experiences built on advanced technology.
I’m a designer first-and-foremost, operating at the intersection of systematic thinking, storytelling, and advanced technology.
Over the last 20 years, I’ve focused on creating experiences for emerging platforms, and connected systems.
Design isn’t just about how something looks — it’s a way of thinking, and working that move things forward. For me, that means creating experiences that are thoughtful, human, and built to make the digital world feel a little more natural.
I’ve created pioneering experiences and digital firsts during Yahoo!'s global dominance, and recently, alongside executive teams at J.P. Morgan, Adobe, Salesforce, Accenture Federal, the U.S. Department of Defense, AT&T, AstraZeneca, and Intel.
And, in 2021, I founded ZeroNow, and designed the Path to Safer Schools — a set of national standards born from Zero's design lab focused on creating what school safety needs next.
I also mentor students through the Young Entrepreneurs Academy, and support inspiring entrepreneurs through Sam Adam's Brewing the American Dream program.
Partner with organizations to uncover what truly matters to the people they serve — and bring that value into focus through strategy, research, and design systems that reflect how people think, feel, and connect.
Build teams and processes that cut through complexity — turning insight into clarity, and clarity into products people trust and understand.
Work with leadership to define meaningful change — grounded in culture, tested in the real world, and scaled when it’s time.
Guide bold ideas from spark to launch — faster, clearer, and in tune with how people live and work.
Support internal teams with flexible design leadership that balances creativity, business needs, and cultural understanding.
JPMorganChase, AstraZeneca, TD Bank, Mondeléz International, Salesforce, Target, Walmart — plus startups and nonprofits that believe design can move people, not just metrics.
It's been a privilege to guide, contribute, and collaborate with some of the world's most pioneering organizations, and their leadership teams.
Product archive is in the works to showcase a selection of experiences for Salesforce, McDonald's, AT&T, and a few others.
