If you're interested in collaborating, please get in touch.
info@addl.co
Through a relentless focus on the customer experience to design holistic interactions has led to unique ways to make an impact on healthcare, finance, education, energy, and advanced technology.
If the status quo isn’t challenged, how can there be change?
What if all businesses prioritized the planet over profit?
What’s preventing inclusion from operating as the norm?
Can ethics make culture more resilient, and future proof?
What if joy was a feature, and became a leading KPI?
Is beauty missing, or is it compromised by technology?
When has a purchase made you feel something genuine?
Why isn’t imagination at the center of every business model?
Research.
Learn everything that needs to happen to remove a problem from existence — from edits to a brand story, user experience, entirely new content based on the people face the problem.
Strategy.
Define how the entire experience should work, and what it takes to overcome the problem. Decide on the next move — and the one after that in support of how people benefit.
Design.
Outline the user experience, apply a tailored visual aesthetic, modern interface that simply supports a person's needs, and the business goals.
Prototype.
Learn what to improve by prototyping early, and often with Figma. Share prototypes with real users to validate thinking, how well we're meeting their needs, and find opportunities to exceed their expectations.
Engineer.
Leverage modern technologies, such as Adobe Experience Manager, Webflow, or Flutter, to build modern, scalable digital experiences, that accelerate delivery, and require the least amount of moving parts.
Content.
Identify what the customer needs to see to be convinced to join a service, or start using a new product. Advise on the use of custom (or AI driven) photography or illustration, infographics, 3D, film, or motion design.
Specialists.
A growing roster of senior colleagues are often called upon to join me in crafting unique experiences.
MOD INK
Surface, Print & Pattern Design
GOOD WORK
Brand Strategy & Storytelling
The studio began with Jeff as a design collaborator, supporting teams at Accenture Federal, U.S. Postal Service, Department of Defense, AT&T, and Salesforce.
Relationships quickly grew to include collaborations with Sam Adam's, and Gannett, as well as Nuvei, and Truist, JP Morgan, and Syneos Health supporting digital strategy, a range of design, operations, and connected experiences for AstraZeneca, Novartis, Geron, and Takeda.
Jeff's work continues to expand his work with pioneering startups and early-stage companies to focus on defining their brand stories, leading product design, and helping market what they make.
Jeff is a designer and creative director with > 25 years of hands-on experience building sustainable change, and shaping the future of healthcare, education, finance, and advanced technology.
He's played a role in creating industry-defining experiences for Accenture, AstraZeneca, Salesforce, TD Bank, U.S. Air Force, as well as Revlon, AT&T, McDonald’s, and the NFL.
And perhaps his most ambitious project yet, founding ZeroNow, a nonprofit designed to make schools safer for good. It's fueled by pioneering technology partners including Microsoft, Genetec, and Intel, as well as Axis Communications, and Omnilert.
Jeff also mentors students through the Young Entrepreneurs Academy, and exciting entrepreneurs with Sam Adam's Brewing the American Dream program.
It's been a privilege to guide, contribute, and collaborate with some of the world's most pioneering organizations, and their leadership.
Product archive is in the works to showcase a selection of experiences for Salesforce, McDonald's, AT&T, and a few others.
