If you're interested in collaborating, please get in touch.
info@addl.co
We join large organizations and early-stage companies to add new ways of thinking to streamline operations by automating predictable workflows with advanced technology.
At the same time, we focus on design to humanize the exceptional—creating simple, memorable experiences that people love, and businesses can scale.
If the status quo isn’t challenged, how can there be change?
What if all businesses prioritized the planet over profit?
What’s preventing inclusion from operating as the norm?
Can ethics make culture more resilient, and future proof?
What if joy was a feature, and became a leading KPI?
Is beauty missing, or is it compromised by technology?
When has a purchase made you feel something genuine?
Why isn’t imagination at the center of every business model?
The studio began with Jeff McWeeney as a design collaborator supporting teams at Accenture Federal, Salesforce, U.S. Postal Service, Department of Defense, and AT&T Digital Life.
Relationships quickly grew to include collaborations with Sam Adam's, Gannett, Nuvei, Truist, JP Morgan, AstraZeneca, Novartis, and Takeda Pharmaceuticals supporting digital strategy, product design, and connected experiences.
Jeff's work continues in collaboration with startups and early-stage companies to inspire cross-functional teams to design, and deliver human-centered experiences built on advanced technology.
Jeff’s an experienced design leader with over 25 years managing cross-functional teams to deliver smart, human-centered experiences. He has a knack for leading complex engagements, building trust across teams, and pushing well beyond the status quo to encourage deep collaboration, spark real innovation, and bold growth to produce meaningful apps, software, hardware, installations, and event experiences.
He's played a role in creating industry-defining experiences for Accenture Federal, AstraZeneca, Salesforce, TD Bank, U.S. Air Force, as well as Revlon, AT&T, McDonald’s, and the NFL.
And perhaps his most ambitious project yet, founding ZeroNow, a nonprofit designed to make schools safer for good. It's fueled by pioneering technology partners including Microsoft, Genetec, and Intel, and Omnilert.
Jeff also mentors students through the Young Entrepreneurs Academy, and exciting entrepreneurs with Sam Adam's Brewing the American Dream program.
It's been a privilege to guide, contribute, and collaborate with some of the world's most pioneering organizations, and their leadership.
Product archive is in the works to showcase a selection of experiences for Salesforce, McDonald's, AT&T, and a few others.
