If you're interested in collaborating, get in touch.
Additional is a design studio founded by designer Jeff McWeeney after nearly two decades working with global brands to turn ideas into meaningful experiences.
I help early stage companies, small businesses, and distributed teams shape their vision and design what’s next.
My approach is simple — uncover what really matters, who it matters to, what success looks like, and what it’ll take to build something that works for both users, and the business.
I work across strategy, design, and advanced technology — creating everything from software, apps, and websites to large interactive experiences that bring people together.
No rigid process — just a desire to move business forward.
Partner with organizations to uncover their real value and bring it into focus — through strategy, research, and clear design systems.
Build teams and processes that turn confusion into clarity, and turn that clarity into tools, products, and results.
Work alongside leadership to define meaningful transformation — starting small, showing what works, and scaling when it’s time.
Guide bold ideas from exploration to execution — faster, clearer, and with less noise.
Support internal teams with flexible design leadership that blends creative, business, and systems thinking.
JPMorganChase, AstraZeneca, TD Bank, Mondeléz International, Salesforce, Target, Walmart, as well as startups, and nonprofits ready to make an impact.
A growing roster of senior colleagues are often called upon to expand our impact.
MOD INK
Surface, Print & Pattern Design
GOOD WORK
Brand Strategy & Storytelling
If the status quo isn’t challenged, how can there be change?
What if all businesses prioritized the planet over profit?
What’s preventing inclusion from operating as the norm?
Can ethics make culture more resilient, and future proof?
What if joy was a feature, and became a leading KPI?
Is beauty missing, or is it compromised by technology?
When has a purchase made you feel something genuine?
Why isn’t imagination at the center of every business model?
The studio launched in 2014 with Jeff McWeeney as a design collaborator supporting teams at Accenture Federal, Salesforce, U.S. Postal Service, Department of Defense, and AT&T Digital Life.
Relationships quickly grew to include collaborations with Sam Adam's, Gannett, Nuvei, Truist, J.P. Morgan, AstraZeneca, Novartis, and Takeda Pharmaceuticals supporting digital strategy, product design, and connected systems.
Jeff's work continues in collaboration with startups and early-stage companies to design, and deliver human-centered experiences built on advanced technology.
I’m a designer first-and-foremost, passionate about modern, functional design, with a strong bias toward storytelling.
Over the last 20 years, I’ve focused on design for emerging platforms, advanced technology, and connected systems.
Design isn’t just about how something looks — it’s a way of thinking, and working that move things forward. For me, that means creating experiences that are thoughtful, human, and built to make the digital world feel more natural.
I’ve created pioneering experiences and digital firsts during Yahoo!'s dominance, and alongside executive teams at JPMorganChase, Adobe, Salesforce, Accenture Federal, the U.S. Department of Defense, AT&T, AstraZeneca, and Intel.
And, in 2021, I founded ZeroNow, and designed the Path to Safer Schools—a set of safety standards born from Zero's design lab focused on creating what school safety community needs.
I also mentor students through the Young Entrepreneurs Academy, and support inspiring entrepreneurs through Sam Adam's Brewing the American Dream program.
It's been a privilege to guide, contribute, and collaborate with some of the world's most pioneering organizations, and their leadership teams.
Product archive is in the works to showcase a selection of experiences for Salesforce, McDonald's, AT&T, and a few others.
