If you're interested in collaborating, please get in touch.
info@addl.co
Curiosity and continuous exploration are at the center of everything we do. Every project is approached with a sense of wonder, and imagination to produce experiences that matter.
Without a challenge, there can be no change. Challenges push us out of our comfort zones, forcing us to think differently, adapt to new situations, and create things that absolutely must be done.
If the status quo isn’t challenged, how can there be change?
What if all businesses prioritized the planet over profit?
What’s preventing inclusion from operating as the norm?
Can ethics make culture more resilient, and future proof?
What if joy was a feature, and became a leading KPI?
Is beauty missing, or is it compromised by technology?
When has a purchase made you feel something genuine?
Why isn’t imagination at the center of every business model?
Making what needs to be done isn't a smooth path. It's often a wild journey. It's made easier when we collaborate to learn, fail, and overcome things quickly — together.
Research.
Collaborate with people closest to the problem, and learn everything that needs to happen to remove the problem from existence — from edits to a brand story, user experience, entirely new content, or simply the advice on where to begin.
Strategy.
Define how the entire experience works, and what it takes to overcome the problem. Decide on the next move — and the one after that to define who benefits.
Design.
Outline the user experience, apply a clean visual aesthetic, modern interface, and build the experience with the best technologies in mind.
Prototype.
Learn what to improve by prototyping early, and often with tools like Figma. Share them with real users to validate thinking, meet their needs, and find opportunities to exceed their expectations.
Communities.
Leverage modern technologies, such as Adobe Experience Manager, Webflow, or Flutter, to build modern, scalable digital experiences, that minimize testing, and accelerate delivery, all supported by diverse communities of passionate builders.
Content.
Identify what the customer needs to see to believe in what's been made. Perhaps it requires custom photography or illustration, infographics, 3D, film, or motion. Anything is possible with all the tools available today.
The studio began as a design collaborator, supporting teams at Accenture Federal, U.S. Postal Service, Department of Defense, AT&T, and Salesforce.
Our work includes collaborations with Sam Adam's, and Gannett, as well as Nuvei, Truist, and other leading fintechs. Healthcare has become our largest space, where we support pioneering start-ups as well as leading companies such as Syneos Health in delivering digital strategy, web, and connected experiences for AstraZeneca, Novartis, Geron, and Takeda.
Jeff is a designer and creative director with > 25 years of hands-on experience building sustainable change, and shaping the future of healthtech, edtech, and fintech.
He's played a role in creating industry-defining experiences for Accenture, AstraZeneca, Salesforce, TD Bank, U.S. Air Force, as well as Revlon, AT&T, McDonald’s, and the NFL.
And perhaps his most ambitious project yet, founding ZeroNow, a nonprofit designed to make schools safer for good. It's fueled by pioneering technology partners including Microsoft, Genetec, and Intel, as well as Axis Communications, and Omnilert.
Jeff also mentors students through the Young Entrepreneurs Academy, and exciting entrepreneurs with Sam Adam's Brewing the American Dream program.
It's been a privilege to guide, contribute, and collaborate with some of the world's most pioneering organizations, and their leadership.
Product archive is in the works to showcase a selection of experiences for Salesforce, McDonald's, AT&T, and a few others.
