If you're interested in collaborating, get in touch.

Design transformation, simplified.

We help teams cut through complexity and focus on what actually drives progress — by aligning story, design, and emerging tech.

It’s about working side by side to simplify what’s next, make ideas clear, and build the right experiences that help organizations move forward.

Jeff's bio from a mentor event with Sam Adams.

Open to collaboration.
Fall 2025.

Common Questions

All the ways I can help.

Send any questions to ask@panels.io
Introduction
30 minutes
A casual 30-minute meet-and-greet to get to know each other, hear what you’re working on, and see if there's a natural fit.
Let's chat
Exploration
60 minutes
A 45-minute casual conversation to learn about your company and how things are working today. It’s a chance to bounce around ideas, surface what might be getting overlooked, and explore how we can help.
Pick my brain
Design ($199)
45 minutes
A 1-hour, focused session to sort through what’s not working and uncover ways to make things better — from brand to product to process. It’s not the whole project, but it’s a great place to start.
Start working

What we do

/ Uncover value

Partner with organizations to uncover their real value and bring it into focus — through strategy, research, and clear design systems.

/ Establish clarity

Build teams and processes that turn confusion into clarity, and turn that clarity into tools, products, and results.

/ Define transformation

Work alongside leadership to define meaningful transformation — starting small, showing what works, and scaling when it’s time.

/ Accelerate ideas

Guide bold ideas from exploration to execution — faster, clearer, and with less noise.

/ Design systems

Support internal teams with flexible design leadership that blends creative, business, and systems thinking.

/ Trusted by

JPMorganChase, AstraZeneca, TD Bank, Mondeléz International, Salesforce, Target, Walmart, as well as startups, and nonprofits ready to make an impact.

/ Specialist network

A growing roster of senior colleagues are often called upon to expand our impact.

MOD INK
Surface, Print & Pattern Design

GOOD WORK
Brand Strategy & Storytelling

If the status quo isn’t challenged, how can there be change?

What if all businesses prioritized the planet over profit?

What’s preventing inclusion from operating as the norm?

Can ethics make culture more resilient, and future proof?

What if joy was a feature, and became a leading KPI?

Is beauty missing, or is it compromised by technology?

When has a purchase made you feel something genuine?

Why isn’t imagination at the center of every business model?

Leadership

The studio launched in 2014 with Jeff McWeeney as a design collaborator supporting teams at Accenture Federal, Salesforce, U.S. Postal Service, Department of Defense, and AT&T Digital Life.

Relationships quickly grew to include collaborations with Sam Adam's, Gannett, Nuvei, Truist, J.P. Morgan, AstraZeneca, Novartis, and Takeda Pharmaceuticals supporting digital strategy, product design, and connected systems.

Jeff's work continues in collaboration with startups and early-stage companies to design, and deliver human-centered experiences built on advanced technology.

Jeff's bio from a mentor event with Sam Adams.

Jeff McWeeney

I’m a designer first-and-foremost, passionate about modern, functional design, with a strong bias toward storytelling. 

Over the last 20 years, I’ve focused on design for emerging platforms, advanced technology, and connected systems.

Design isn’t just about how something looks — it’s a way of thinking, and working that  move things forward. For me, that means creating experiences that are thoughtful, human, and built to make the digital world feel more natural.

I’ve created pioneering experiences and digital firsts during Yahoo!'s dominance, and alongside executive teams at JPMorganChase, Adobe, Salesforce, Accenture Federal, the U.S. Department of Defense, AT&T, AstraZeneca, and Intel.

And, in 2021, I founded ZeroNow—a nonprofit design lab creating what school safety community needs next to make schools safer for good.

Clients

It's been a privilege to guide, contribute, and collaborate with some of the world's most pioneering organizations, and their leadership teams.

Product archive is in the works to showcase a selection of experiences for Salesforce, McDonald's, AT&T, and a few others.

AT&T
Accenture
American Electric Power
Amtrak
AstraZeneca
Coca-Cola
G4S Security
Google
Intel
McDonald's
Mondeléz International
NFL
Pfizer
Radisson
Revlon
Salesforce
Southwest Airlines
TD Bank
Truist
U.S. Department of Defense
Volkswagen