Between 2024 and 2025, I led a digital transformation project leveraging Adobe Experience Manager (AEM) in collaboration with executive teams.
I drove strategy, taxonomy, and experience design to establish new baselines across their enterprise CMS to shape a truly global experience that aligns with their unique culture.
As the liaison between Product, Content, Engineering, and Sales, we defined a modern user experience to scale operations, tailor training, streamline content production, and integrate AI to accelerate sales readiness.
Together, we made sure the digital transformation wasn't just efficient — it was culturally relevant, and a natural extension of the organization.
Co-created future-state experience models
Presenting executives with a Futurevision positioned the team to operate ahead of the competition, and the opportunity to align the entire organization with Adobe's roadmap.
