‍Partnering with early-stage companies, small businesses, and distributed teams to design new products, systems, and interactive experiences.

Passionate about modern, functional design as a strategic lever, with a strong bias toward storytelling — currently focused on emerging platforms, and advanced technology helping businesses connect with the people they serve.

Let's talk about your needs.

Jeff's bio from a mentor event with Sam Adams.

Latest work

Hospitality
Moolchand Luxury Real EstateDesigned in support of an investor summit — Moolchand needed to spark intrigue and anticipation around their visionary collection of ultra-luxury homes in the Himalayas. Phase 2 is being created as an immersive, 3D, cinematic experience.

Non-profit
Path to Safer SchoolsA pioneering framework to make schools safer for good. Part of ZeroNow’s signature framework designed to give school administrators and policymakers an inspiring perspective and a clear vision of what safe schools should look like.

1,200% Growth

Retail
Ingrid's BakeryA visually rich, story-driven, custom Shopify experience that elevates Ingrid’s handcrafted flatbreads, cookies and brownies into a premium lifestyle brand, and commercial portal that makes healthy feel indulgent.

1,200% Growth

Retail
Status Solutions NetworkA mission-driven e-commerce platform that turns local business listings into real school safety. Customers support local businesses who then fund safety, deepen community, and make sure no school is left behind. Listings have grown 1,200% since launch.

We help early stage companies, small businesses, and distributed teams shape their vision and design what’s next.

No rigid process — just a desire to move business forward by any means necessary.

Book a Free Consultation.

Coming soon

Case studies are underway for the following projects, with several currently online, or present in social media.

AT&T Digital Life
Canadian American Business Council
Ingrid's Bakery
Meese Plastics
National School Board Associations
NFL Players Association
Path to Safer Schools
Paya Financial
Salesforce
Status Solutions Network
Truist

Notice Element

Open to new collaborations. ‍info@addl.co

Winter 2025

Making products simpler & systems smarter — by design.

Latest work

Moolchand Luxury Real Estate

Path to Safer Schools

1,200% Growth

Ingrid's Bakery

1,200% Growth

Status Solutions Network

Select work

AstraZeneca

Transformed legacy systems into a healthcare concierge capable of managing care like never before.

ZeroNow

School safety exhibition showcasing the pioneering standard — Path to Safer Schools.

Geron Biotechnology

Evolving a heritage brand, and bringing Nobel-Prize winning science to market.

USA Today

App widgets designed to give sports fans more to love through mobile customization.

StreetShares

Pioneering Lending as a Service designed to turn community banks into hubs for growth.

Blue Flag

Evolved a luxury hospitality brand based on Nantucket into a $1bn enterprise.

Mondelez International

Helping snack lovers discover new favorites, save recipes, and enjoy exclusive experiences.

American Electric Power

Interactive portals into the future of eco-energy production and community support.

TD Bank

Virtual forest showcasing TD's innovative green initiative by interacting with the habitat.

Healthcare

AstraZeneca

Transformed legacy systems into a healthcare concierge capable of managing care like never before.

Takeda Pharmaceuticals

Patient-centric design strategy, content architecture, and user experience for takeda.com.

Geron Biotechnology

Evolving a heritage brand, and bringing Nobel-Prize winning science to market.

Experiential

Walmart

Consolidated data to spot gaps, find patterns, and plan smarter checkouts for customers in-store, and online.

Target

Simplified inventory data to provide customers with timey results to improve online orders.

Nacho Ferreira Studio

Dynamic brand identity as expressive as the design of Nacho's spaces.

JPMorganChase

Digital transformation that scaled sales readiness with Adobe Experience Manager.

CABC

App workflows to capture US-Canada relationships through social-media storytelling.

ZeroNow

School safety exhibition showcasing the pioneering standard — Path to Safer Schools.

AstraZeneca

Transformed legacy systems into a healthcare concierge capable of managing care like never before.

Takeda Pharmaceuticals

Patient-centric design strategy, content architecture, and user experience for takeda.com.

Geron Biotechnology

Evolving a heritage brand, and bringing Nobel-Prize winning science to market.

USA Today

App widgets designed to give sports fans more to love through mobile customization.

BodyBox Fitness

Venezuelan fitness ecosystem spanning brand, apparel, apps, and in-person experiences.

StreetShares

Pioneering Lending as a Service designed to turn community banks into hubs for growth.

Truist

Simplified wealth management by tailoring it around personal preferences and goals.

Blue Flag

Evolved a luxury hospitality brand based on Nantucket into a $1bn enterprise.

National School Boards Association

Increased community engagement with local stories.

Salesforce

Innovation study to reimagine global travel, tourism, and hospitality experiences.

Mondelez International

Helping snack lovers discover new favorites, save recipes, and enjoy exclusive experiences.

American Electric Power

Interactive portals into the future of eco-energy production and community support.

Meese International

Evolved basic CAD models into interactive AR tools, marketing, and social content.

U.S. Postal Service

Advanced Business Service Network capabilities with Salesforce.

AT&T Digital Life

Designing the future of smart homes by connecting cellular and streaming systems.

Open to new collaborations.
‍info@addl.co